hard to find


This site is an ongoing personal project by photographer/designer Todd Bates,
based in St. Petersburg, Florida.

The goal of the project is to approach vintage neon signage from a designers perspective. Stripping away the environment, getting up high, looking at these things straight-on to appreciate the design... and the decay, of roadside relics that are quickly nearing extinction.

I’m certainly not the first to document these roadside beauties, but I wanted to present them in a unique setting... as if they had been hung on a gallery wall, where they could be appreciated for more than a glancing moment speeding past on the highway. The signs are presented as pieces of art. They often have modern additions that detract from the original design. Whenever possible, those additions are not shown.